Market by email and text without the CASL worry.
CloseFlow is a CRM built for Canada's anti-spam law. Consent is tracked on every contact, valid consent is required before a message goes out, one-click unsubscribe is built into every send, and the records are kept for you. So you can email and text your clients with confidence, not a spreadsheet of opt-ins.
No credit card · Built for Canada's CASL · Solo Ontario agents
Consent is checked at send time, on every contact - you are not cross-referencing a spreadsheet.
What CASL means for a solo Ontario agent.
CASL is Canada's Anti-Spam Legislation, and it covers the commercial electronic messages you send: the marketing emails and texts that go to your clients and leads. It applies to you as a solo REALTOR the same way it applies to a large brokerage, and the penalties for getting it wrong can run high. In practice it comes down to three things.
You need consent to send
Consent can be express (someone said yes) or implied (an existing client relationship, for example), and implied consent does not last forever. You cannot simply import a list and start emailing everyone on it.
You need to identify yourself
Every commercial message has to say who it is from and how to reach you, so the person reading it knows exactly who is contacting them.
You need a working unsubscribe
People have to be able to opt out easily, and once they do, you have to stop sending to them promptly. A broken or ignored unsubscribe is one of the fastest ways to get into trouble.
Compliance handled where it is easy to forget.
Consent tracked on every contact
Each contact carries a consent status you can see at a glance. You always know who you are allowed to email or text and who you are not, without keeping a separate opt-in list on the side.
Consent required before a send
The app checks consent before an email or text goes out. Contacts without valid consent are held back rather than messaged, so a send respects the rules instead of blasting everyone at once.
One-click unsubscribe built in
Every message includes a working unsubscribe. When someone opts out, CloseFlow records it on their contact and stops sending to them, so you are not tracking opt-outs by hand.
Consent and send records kept
Consent status and send activity are stored for you. If you ever need to show what you sent and on what basis, the history is there instead of scattered across your inbox.
Not a checkbox you have to remember.
Compliance is not a separate module you turn on and hope you configured right. The consent check runs on every path that sends a message, so it happens whether you are thinking about CASL that day or not.
Every send path checks consent
A market report to your list, a listing email, a text reply, a lead-reply draft: they all run the same consent check before anything leaves. One rule, applied in one place, across everything CloseFlow can send.
No opt-in spreadsheet to babysit
Consent lives on the contact, not in a file you maintain by hand. It updates when someone subscribes or unsubscribes, and the next send respects it automatically, so what you send always matches what people agreed to.
Built for CASL, not CAN-SPAM.
Most CRMs are built in the US for CAN-SPAM, which is a lighter, opt-out rule. CASL is stricter and consent-first. A tool that quietly assumes CAN-SPAM can leave a Canadian agent exposed, because the default behaviour is wrong for the country you work in.
Consent-first, the Canadian way
The consent model, the unsubscribe handling and the record-keeping all follow CASL, not a US rule adapted after the fact. You are working with a tool that was pointed at the right law from the start.
One agent, all-in-one
CloseFlow is built for a single licensed Ontario REALTOR working solo. CASL compliance runs through the whole CRM (pipeline, unified inbox, market reports, blog and a search-ready hub page), at CA$79-249 a month, not a separate tool bolted on.
Common questions
What is CASL? +
CASL is Canada's Anti-Spam Legislation. It governs commercial electronic messages, which includes the marketing emails and texts a business sends. In plain terms it asks for three things: consent before you send, clear identification of who is sending, and a working way to unsubscribe. It applies to a solo REALTOR marketing to clients and leads the same as it applies to a large brokerage, and the penalties for getting it wrong can be significant.
Does CloseFlow guarantee I am CASL-compliant? +
No, and be careful of any tool that says it does. Compliance depends on how you gather consent and run your business, which no software can guarantee for you. What CloseFlow does is help you stay on the right side of the rules: it tracks consent on every contact, requires valid consent before a send, builds unsubscribe into every message, and keeps records. It supports your compliance; it does not replace your responsibility for it.
How is consent tracked? +
Each contact carries a consent status inside CloseFlow. Before an email or text is sent, the app checks that status, and contacts without valid consent are held back rather than messaged. Consent and send activity are recorded, so you keep a history of who you were allowed to contact and what actually went out.
What about unsubscribes? +
Every message CloseFlow sends includes a one-click unsubscribe. When someone opts out, that is recorded on their contact and CloseFlow stops sending to them. You do not have to catch it by hand or update a list yourself.
Is this different from US CAN-SPAM tools? +
Yes. Most US CRMs are built for CAN-SPAM, which is an opt-out rule: you can generally keep emailing until someone tells you to stop. CASL is consent-first: you generally need permission before you send. A tool built only for CAN-SPAM can leave a Canadian agent exposed. CloseFlow follows the Canadian rule by default.
Do I still need my own consent practices? +
Yes. CloseFlow supports your compliance, but you are still responsible for how you collect consent, what you say when you ask for it, and how you run your marketing. The tool tracks, checks and records consent and handles unsubscribes; the judgment and the practices around them stay with you. If you are unsure about your obligations, check with a professional. This page is not legal advice.
This page explains how CloseFlow supports CASL compliance. It is not legal advice. You remain responsible for how you collect consent and market your business, and if you are unsure of your obligations, check with a professional.
Email your list on the right side of CASL.
Start a free 14-day trial, or open the live demo to see how consent tracking and unsubscribe work before you sign up. No signup needed to look around.
No credit card · Cancel anytime · Built for Canada's CASL